So it seems that a lot of kids in Australia have been getting killed because they are not paying attention while crossing the street listening to their iPod's. This is an Ad campaign designed to make people more aware of what's going on. I just found the photos to be very clever. I don't know if I could solely blame iPod's for this though. Infact the people that get hit by the cars are fined for causing the accident!! Because they are "listening to music while they are walking and not paying attention." ????? Ok so the people in the cars aren't listening to music??? or on the phone??? This seems silly to me, but I'll take note of that the next time I'm in Australia.